Top 5 Photo and Video Apps in New Zealand Q4 2023

Throughout Q4 2023, the performance of the top five photo and video apps in New Zealand has been diverse, with varying trends in downloads, revenue, and active users. Here's a closer look at the metrics for each app, based on data from Sensor Tower.

YouTube: Watch, Listen, Stream saw a steady increase in weekly revenue, peaking at approximately $37K in the final week of November. Weekly downloads showed significant growth towards the end of the quarter, reaching 10.7K in the week of December 25. Active users remained consistently high, fluctuating around 3.2M to 3.3M throughout the quarter.

Snapchat experienced a notable rise in weekly revenue, hitting around $20K in early November. The app's weekly downloads also saw a substantial increase, peaking at 9.4K in the week of December 25. Active user numbers remained stable, hovering around 1.2M throughout the quarter.

Canva: Design, Art & AI Editor demonstrated consistent revenue performance, with a peak of approximately $13K in early December. Weekly downloads varied slightly, with a high of around 3.2K in mid-November. Active users showed a slight decline from around 25K at the beginning of the quarter to just under 22K by the end of December.

Google Photos: Backup & Edit maintained steady revenue, peaking at about $6.5K in mid-November. Download numbers were relatively stable, with a peak of 3.4K in the last week of December. The app's active users remained consistently around 750K to 770K throughout the quarter.

Instagram showed a consistent revenue stream, peaking at approximately $7.1K in late November. Weekly downloads increased significantly towards the end of the quarter, reaching 12K in the week of December 25. Active users remained steady, generally fluctuating around 1.6M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.